Privacy Policy

Introduction

At Purely Aesthetics, we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you interact with us, in compliance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

Information We Collect

We may collect and process the following personal data:

Identity Data: Includes your first name, last name, username or similar identifier, title, date of birth, and gender.
Contact Data: Includes your billing address, delivery address, email address, and telephone numbers.
Financial Data: Includes payment card details and transaction data.
Health Data: Information related to your medical history, allergies, or any other relevant health-related information you provide during consultations or treatment.
Technical Data: Includes your IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Usage Data: Information about how you use our website, products, and services.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

How We Collect Your Data

We collect data from and about you through:

Direct Interactions: You may give us your identity, contact, and financial data by filling in forms or corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
- Book an appointment through our online system or by phone.
- Register on our website.
- Subscribe to our newsletter.
- Request marketing to be sent to you.
- Give us feedback or contact us.
Automated Technologies or Interactions: As you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies and other similar technologies.

How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

To provide services and products: Processing your data is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
To manage our relationship with you: This includes notifying you about changes to our terms or privacy policy, or asking you to leave a review or take a survey.
To administer and protect our business and this website: This includes troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.
To deliver relevant content and advertisements to you: We use your data to understand the effectiveness of our advertising and to send you relevant offers and updates.

Data Sharing & Disclosure

We do not sell, trade, or otherwise transfer your personal information to outside parties without your consent, except as outlined below:

Service Providers: We may share your personal data with third-party service providers who assist us in providing our services, processing payments, or delivering communications. All such providers are bound by strict confidentiality obligations.
Legal Obligations: We may disclose your personal information when required by law or to protect our rights, property, or safety, or that of our clients or others.

Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorised way. These measures include:

Encryption of sensitive data.
Access controls to personal data, limiting access to employees, agents, contractors, and other third parties who have a business need to know.
Regular review and update of our security practices.

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period may vary depending on the type of data.

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including:

The right to access: You may request a copy of the personal data we hold about you.
The right to rectification: You may request correction of any inaccurate or incomplete data we hold about you.
The right to erasure: You may request deletion of your personal data where there is no good reason for us continuing to process it.
The right to restrict processing: You may request that we suspend the processing of your personal data in certain circumstances.
The right to data portability: You may request the transfer of your personal data to another party.
The right to withdraw consent: Where we rely on consent to process your personal data, you may withdraw that consent at any time.

Third Party Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

Changes To This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Informations

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Purely Aesthetics

22 Aggborough Crescent,

Kidderminster,

DY10 1LQ.

vicky@purelyaestheticsclinic.co.uk

07922 961 734

You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).